Support and Positivity
An empowering supportive community, supporting users from the minute they land.
Little Hearts Matter offers support and information, and raises awareness of those affected when a child has only half a heart. In response to a brief, this was a web concept that was shortlisted into the final stages.
We believed it was key to get people to the support they needed, quickly and with care. The website concept had a layered navigational system starting with one simple question: “How can we support you today?”
This influenced the simple, filter navigation to give the site the feeling of immediacy which is lacking in the current site. We also created a real time community, that offered a global conversation platform, that allowed users to join in, be informed, get support and feel empowered.