Material Revolution Written by: Mat Lyon

• https://www.ottanstudio.com/
  Turkey based company; Ottan, uses a circular economy model to produce amazing materials from biological waste such as lentils, seaweed and even orange peel. Imagine transforming your breaky leftovers into your future kitchen tiles!
• https://how.studio/work/eat-less-plastic-campaign
  ‘Eat less plastic’ is an internal campaign project by the lovely How & How studio, illustrating the irreversible impact plastic has already had on us and the planet. In a pledge to use less plastic the campaign is focused around loud type, bright colour and short and snappy impactful statements.
• https://www.futurematerialsbank.com/
  The Future Materials Bank is a crowd-sourced archive of materials that look at promoting the transition towards more sustainable choices. By collecting information and samples from makers around the world, the databank aims to democratise and produce new knowledge about these future-proof materials.

Material choice is often a big question within the development stages of a packaging project. There are no simple answers regarding sustainability and we face a risk of green washing if not careful, so as part of a commitment we’re constantly researching new and innovative materials that help minimise our footprint.

Here’s a few things to consider when thinking about your new packaging design:

Returnable packaging

• Refills (from Le Labo to the cleaning brand Method)
• Returnable (Check out Olive)

Printing

• Less print – Literally or perhaps using more eco friendly fonts > https://www.ecofont.com/
• Soy and vegetable based inks

More sustainable packaging

• Recylced materials e.g bottles
• Bio plastics
• Mono Materials
• Edible packaging

We want to encourage the curiosity and educate consumers on the importance of circular design without the compromise of quality. If you would like to chat sustainability or have an amazing idea you would like to discuss, contact us!

Our motion designer Sam has created this grotesque illustration of an expanding digital black object that represents the reality that we are surrounded by plastics and the spread of it through not only our spaces, streets, roads, parks but also us.