Story
Set out to find a family-owned distillery in the place that gave tequila its name. In the town of Tequila, in Jalisco, Mexico, Hiatus found a family that makes award-winning tequila—traditionally, transparently, and passionately.
Hiatus
Services
Sustainability
Approach
Hiatus wanted to create a brand that would resonate with older millennials that would disrupt the staid Tequila sector. Our concept is built around a Hiatus and the word “space”. Space is a key feature throughout the brand and is used to symbolise the idea and essence of taking a break and enjoying the moment.
Concept
The bottle design became a vessel of discovery.
We opted for splitting the content across 7 labels to take the user on a journey. placement of labels changes across each tequila, representing the individual distilling process as well as showcasing its unique story of production.
Hiatus
CREDITS:
Design:
- Lyon & Lyon
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
