MicroHarvest – Lyon & Lyon

Approach

MicroHarvest embodies pure innovation, relentlessly pushing boundaries to make a lasting impact! They lead the way in shaping the future of protein production using microorganisms.

With an unwavering belief in their capabilities, their website mirrors their excellence through captivating aesthetics, dynamic typography, and vibrant colours, creating an engaging online presence.

Concept

The branding draws inspiration from the concept of scale and the rapid growth of microorganisms, resulting in prominent features like repetition and large-scale typography throughout.

The logomark incorporates a reference to “MU,” derived from the Greek term for micro, symbolising the core essence of the brand. Additionally, the chosen logotype reflects the idea of growth through intersecting shapes and a structure reminiscent of natural growth patterns.

Client

Founded in April 2021, MicroHarvest is a biotechnology company that produces sustainable proteins through microbial fermentation, using agricultural by-products as feedstock.

Their advanced technology allows them to produce protein ingredients much faster and using significantly less water and space compared to animal or plant-derived ingredients.

Harnessing microorganisms for top-quality proteins, their motto echoes worldwide: “Smaller, Better, Faster.” With tank-based production year-round, regardless of location, they ensure swift, reliable results in just 24 hours. Sustainability contenders, operating globally.

Story

Harnessing microorganisms for top-quality proteins, their motto echoes worldwide: “Smaller, Better, Faster.” With tank-based production year-round, regardless of location, they ensure swift, reliable results in just 24 hours. Sustainability contenders, operating globally.

MicroHarvest
CREDITS:
Design & Motion:
  • Lyon & Lyon
Art Direction:
  • Lyon & Lyon
Striving for authenticity
Purveyors of joy
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Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
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