The cheery, illustrative nature of the packaging creates a link with the brand’s focus on health-conscious ingredients, a connection tangible to people looking for satisfying alternatives in the healthy food industry.

Every bite tastes like joy. We got stuck in and messy to embody the feeling of flavour induced happiness in this branding and packaging project. A touch of silliness and surrealism celebrate the “ridiculously good” found in every scoop of Majama.