Mabon festival is a new autumnal festival celebrating the changing of seasons, ancient Welsh traditions, and the cleansing, communal power of fire. Held at Caldicot Castle during the final weekend of September, it blends fire-cooked food, folklore, and ritual with high-quality live fire demos and atmospheric storytelling.

The team behind it wanted a brand that would feel elemental, folkloric, and premium, while standing apart from more mainstream events. We wanted to build something for adults who aren’t just in it for the barbecue, but for the richness of the experience. The kind of people who want to gather around fire, share something real, and feel connected to place, time, and story.

We created a colourful, handmade celebration of Welsh craft. With a symbolic and story-driven approach where characters inspired by Welsh myth become surreal. Hand-drawn illustration and dark autumnal palettes set a mystical, folkloric tone.

The emphasis on touch and simplicity reflects both traditional craft and communal eating, making it feel approachable and vibrant. It allows for deep narrative flexibility, perfect for social storytelling, while visually connecting food, place and myth in a way that feels rich in texture.