SEEP
Services
Making the Invisible Visible
Intro
SEEP are a zero-plastic home cleaning brand on a mission to prove we can keep our homes spotless without harming the planet.
Ahead of their prime-time Channel 4 advert featuring Deborah Meaden, our favourite Dragon (sorry Peter), SEEP asked us to bring their message to life through animation, showing how hidden microplastics affect our world.
The Approach
As part of the ad we created a striking 7-second animation that turns the invisible into something impossible to ignore, visualising the unseen impact of microplastics in everyday life. We used looping textures to add a human touch to the underwater vector worlds, extended SEEP’s palette for our nasty little microplastics, whilst all staying in tune with SEEP’s master brand
The Outcome
The sequence became a powerful moment in SEEP’s national campaign, sparking awareness and helping reinforce their belief that cleaning shouldn’t come at the planet’s expense.
SEEP
CREDITS:
Design:
- Lyon & Lyon
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
