Designing for HackSummit Written by: Ben Lyon

If you’ve been following the HackSummit Lausanne this year, chances are you will have seen some of those visuals. For the second time, we’ve been working on dressing up the event, and we’ve been so proud to work with Hack.

About Hack

Hack makes founders move faster. They connect founders with the people, capital, and ideas to solve humanity’s greatest challenges.

The Hack team put together the Summit, a yearly event in Europe and in New York, which have quickly become the leading events for Hard Tech startups.

Since its first edition in 2019, they have organised 1000+ events across the globe, grown a 50,000-strong community and launched two communities FoodHack and ClimateHack.

Our concept evolves every year to reflect the latest needs in tech and investment. The HackSummit is all about creating a powerful concentration of the brightest minds working towards a better future for people and the planet.

A layered design system

HackSummit had something already. A visual seed, an idea built around layers.

It resonated immediately, because it captures what the event actually is. Not a single voice. Not a single discipline. Layers of knowledge. Layers of expertise. Coming together as something greater than any individual part. We took that idea and scaled it, developing it into a full design system that works across every marketing asset, digital touchpoint, physical surface on site. Flexible enough to flex, but solid enough to be instantly, unmistakably Hack.

We delivered a website redesign, marketing material and assets to use on the day.

the ideal project

We’re proud of a lot of work. But some projects remind you why this work matters at all.

We knew of Hack before working with them, we attended the Summit in 2024, so we came into this project with firsthand knowledge of what makes HackSummit extraordinary : the density of expertise, the quality of conversation, the sense that something genuinely important was happening in that space.

That experience shaped everything, and when the opportunity came to work with Hack directly, first on design assets, but then also to help them think strategically about how they show up in the world, we didn’t hesitate. Hack sits at the intersection of everything we want to be close to as a studio: forward-thinking clients, ideas that have real-world consequence, and a belief that design can do more than communicate — it can convene.

HackSummit 2026 is our second event together, following New York 2025. This is an ongoing collaboration, and one we’re deeply invested in and proud of.