L&L Giveback Campaign For Life Sciences Innovators – Lyon & Lyon

L&L Giveback Campaign For Life Sciences Innovators Written by: Ben Lyon

If you made it to this year’s Hack Summit in Switzerland, there’s a good chance you saw our CEO Ben Lyon sporting a bright purple jacket, with a giant QR code on his back.

 

WHY?

Over the past decade, we’ve had the privilege of working with some of the most exciting names in biotech, foodtech, and biomaterials – from Revyve and MicroHarvest to SearoLabs and Bright Biotech. And we wanted to give something back to the ecosystem that’s given us so much.

So, we launched the L&L Giveback Campaign, offering one impact-led brand attending HackSummit a full week of free creative studio time. No strings. Just support for a team with bold ideas and limited resources. The kind of startup that’s ready to change the world – but maybe not quite investor-ready when it comes to their brand.

To enter, attendees just had to scan the jacket, have a quick chat with Ben, and fill in a short form. No dragons, no hoops..

WHO WON

After dozens of entries, lots of debate, and full team voting across seven criteria, our winner was announced shortly after the festival as Ivy Farm Technologies

A series A foodtech innovator making cultivated beef, Ivy Farm stood out for their mission, growth potential, and creative ambition. Their team is doing something incredible, but they know how hard it is to make people understand and feel excited by it. And that’s where design can help, where the L&L’s will help.

Over five days, we’ll work closely with them to sharpen their positioning, audit their brand and website, and power up their investor materials. All to help them transition from deep-tech to deeply understood.

Huge thanks to everyone who applied — so many entries could have easily been selected. We’ll be reaching out to a few others for follow-up chats soon.

And if you’re building a planet-positive business and want help telling your story – you know where to find us (but the purple jacket only comes out for special occasions…)

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