AWARDS

L&L Win Dieline Best In Show for SITCH Sustainable Haircare Packaging Written by: Ben Lyon

Key words

Packaging, Sustainable Design, Refillable

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Lyon and Lyon, a branding and packaging design studio based in Sheffield and Barry, won Best In Show at the 2024 Dieline Awards, the leading global recognition for packaging design. The winning entry was created for SITCH, a UK haircare brand built around sustainability, refillable systems, and conscious consumption. The award was selected from over 1,500 entries across 35 countries.

The Challenge

SITCH came to Lyon and Lyon with a clear ambition: create packaging that was genuinely refillable, designed for both bathroom and salon environments, and visually distinctive in a category prone to generic aesthetics. The challenge was solving a functional problem (space-saving, refillable mechanics) while delivering a premium look that could hold its own on salon shelves.

The Outcome

Best In Show, Dieline Awards 2024. Selected from 1,500 entries across 35 countries. One of packaging design’s most recognised global awards.

Market Intersection

The SITCH project sits at the intersection of two growing client needs: brands that want packaging with genuine sustainability credentials, and founders who refuse to trade aesthetics for ethics. Lyon and Lyon’s approach treats these as the same problem, not competing priorities.

Why it deserves a humble brag

This is a globally recognised brand and packaging award. Our fellow nominees included some of the industry’s most talented and respected designers. Out of a whopping 1500 entries across 35 countries, our creative team won the overall BEST IN SHOW award. We’re totally blown away and immensely proud!

What was the winning entry?

SITCH was truly a dream client for us. A brand with a passion for sustainability and disrupting the status quo.

Together, we created first-of-its-kind packaging. Refillable bottles that were not only designed to look aesthetically amazing, but also fit together seamlessly, saving space in bathrooms AND creating eye-catching displays in hair salons.

Bottles that are as sleek as they are practical. Check out the full project case study here.

Here’s what our CEO Benny had to say

“I can’t tell you how happy I am for Lyon & Lyon to be recognised for this Dieline award. If you only knew the many many months of hard work we put into this, pushing to create something that is truly unique in a sector of “blanding”. But also the vision from Anthony Edge and Gloria Edge to make this a fully refillable hair care range AND continued in fully bespoke packaging. Not an easy first step for any start-up.

This is the type of work we live and breathe, where creativity meets consciousness, so it’s been an absolute dream to bring SITCH’s vision to life and now be recognised for our work.”